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competitors to step up the game in order for mcdonald's to start missing here in the united states. what will mcdonald's force to be done? and will that be good from an investor standpoint? how much will they have to give up maybe in terms of margins in order to get those customers back, for instance? >> you know, i think it's a combination of being more aggressive on the dollar menu. they will give a little bit on the margin side and we have near term caution on that particular point. but i also think they have a pretty nice product pipeline shaping up for 2013, which gives us excitement, and it's one of the reasons why mcdonald's is one of our favorite medium term names in the space. we do have some caution based on more difficult comparisons that show up in the fourth quarter as well as the threat of higher food costs that are going to pay out early next year. >> we should point out that with 104th on the price target. jim, we hear again from r.j. about food costs. actually the flip side of this is that we have a very weak labor market in the united states. so for as long as we're not
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